Web Analytics is the measurement, collection, analysis and reporting of web data for the purpose of understanding and optimizing website traffic and usage.

However, web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics application can also help companies measure the results of traditional print or broadcast advertising companies. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provide information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Digital Analytics is a set of business and technical activities that define, create, collect, verify or transform digital data into reporting, research, analyses, recommendations, optimizations, predictions, and automations.

Not getting traffic to your website or the traffic isn’t qualified ? Fill out the form below to get a web site and search engine optimization report on your site, and recommendations for improving the performance of your website. A comprehensive report will create an outline for a complete Internet marketing strategy.