Think increasing conversion on your website is tough? ...
Are you developing a new product ? Marketing a not-so-new service ? It's always best to identify your goals before beginning your UX Audience Research. This will help to organize your findings....
A frequent mistake in UX Customer Research is generalizing a finding from a conversation to the audience at large. The customer journey – the path from prospecting to purchase to longtime loyalty –...
Customer experience management is the art and science of managing all customer interactions across all touch points. Customer experience is measured as the total value proposition delivered to the customer—both from physical attributes...
Discover + Define + Design + Develop + Optimize Understanding your business is always the first priority. Who are your customers? Who’s using your application? Through analytics and testing, we discover the true users. What...
It's the way of making a single website that works effectively on both desktop browsers and on mobile devices. Responsive architecture gives the best quality browsing experience - whether on a mobile...
Multicultural Marketing Relevance in a World of Diversity Understanding consumer behavior is the key to any successful marketing campaign in today’s multicultural, diverse and highly mobile world. Today's customer is not the customer...