Think increasing conversion on your website is tough? ...
Are you developing a new product ? Marketing a not-so-new service ? It's always best to identify your goals before beginning your UX Audience Research. This will help to organize your findings....
A frequent mistake in UX Customer Research is generalizing a finding from a conversation to the audience at large. The customer journey – the path from prospecting to purchase to longtime loyalty –...
Customer experience management is the art and science of managing all customer interactions across all touch points. Customer experience is measured as the total value proposition delivered to the customer—both from physical attributes...
Q: What is WCAG? Is it the same as Section 508? A: No, WCAG and Section 508 are different. WCAG is an acronym that stands for Web Content Accessibility Guidelines. These guidelines are...