12 May Identify Goals When Conducting UX Research
Are you developing a new product ? Marketing a not-so-new service ? It's always best to identify your goals before beginning your UX Audience Research. This will help to organize your findings....
CEM
09 May UX Customer Research Mistakes
A frequent mistake in UX Customer Research is generalizing a finding from a conversation to the audience at large. The customer journey – the path from prospecting to purchase to longtime loyalty –...
16 Sep Customer Experience Management (CEM)
Customer experience management is the art and science of managing all customer interactions across all touch points. Customer experience is measured as the total value proposition delivered to the customer—both from physical attributes...