Internet Marketing Strategy

"…people can choose their media of communication easier than before…If you only do the traditional form of PR or corporate communications, there's a large portion of people you're not going to reach." - Source: Marketing Sherpa

You can reach 96% of the business to business decision makers with articles in the trade press and online news sites, online newsletters and organic search results in GoogleSource: Electronic Design News - survey of business to business buyers and decision makers.

1. Web site optimization – It is essential to optimize your website; 80% of all website traffic comes via the search engines and goes to the companies who are listed in the top half of the first page of results. This typically includes key word research, content writing, persuasive copy and architecture.

2. Optimized Press Releases - Research, write and send out optimized press releases about your website and your offers – this will attract visitors, build your list and increase the number of links to your website, which will raise your ranking in the search engines.

3. Online newsletters that keep your message in front of prospects and customers for minimal cost vs. postal mail. It is vital to build an email list so that you have a targeted audience to market to.

4. Start a blog or blogs to raise search visibility, create page one search results over a period of time and make the author an opinion leader. Blog readership jumped exponentially in the last year according to the study by the Pew Internet and American Life study.

5. RSS Feeds - Syndicate your content via RSS feeds so that you get exposure in other places on the Web. This also increases the number of links to your website. E.g. online newsletters that keep your message in front of prospects and customers for minimal cost vs. postal mail. Other RSS feeds could include: optimized press releases, articles, price changes, white papers, technical briefings, updates, etc.

6. Web Metrics and Analytics - Monitor your results with a good stats package. Track what is being said about your brand online.

The web has given consumers a voice that simply can’t be ignored. CGM (Consumer Generated Media) is something to be reckoned with by firstly knowing what is being said about your brand and then taking action based on the facts.

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